How We Are Paid
Reel Spin Fortune is funded entirely through affiliate placement. When you follow a link from our board to a casino and sign up, that operator may pay us a commission. This page sets out exactly how that arrangement works, what the position you see on the list actually means, and, just as importantly, what paying for a placement does not buy an operator.
How the site earns money
Reel Spin Fortune runs on a single revenue stream: affiliate commissions from casino operators. The model is common across comparison publishing. An operator provides a tracking link. We display that link in our offers capsule. When a reader clicks through and opens a real-money account, the operator records the referral and pays a commission, usually a share of the revenue the operator earns from that player, or occasionally a flat fee per funded account. You never pay anything extra by following the link; the cost sits with the operator, not with you.
Two things follow from this. First, the site is free to read and always has been, because the operators fund it, not a subscription. Second, every pound the site earns comes from the commercial side of the industry, which is precisely why this disclosure exists. We would rather state the funding model in plain terms than let a reader assume the ranking is a neutral laboratory report. The editorial team models bonus mathematics from published terms, and the commercial team sells placement, and this page is where the two are reconciled in public.
We receive no payment from operators to write about them outside the board. Guide pages, calculators and licensing explainers carry no sponsored content, no paid reviews and no operator-approved copy. Facts on those pages come from published operator terms, regulator guidance and primary legislation, checked and dated before use. If a page has nothing to sell, it has nothing to sell.
What placement is bought means
We will say it directly, because this is the disclosure page: the position an operator holds on our board is bought. The ranking is a commercial placement, negotiated with each participating operator, and a higher position generally reflects a better commercial agreement rather than a better bonus. If an operator declines to pay, it does not appear on the board at all, no matter how attractive its published terms might look.
This is not a model we invented, and it is not a model we pretend to dislike quietly. Almost every casino comparison site you will find is funded the same way, and the honest ones say so. What varies is whether the site admits the arrangement. We do. When you look at the board and see a capsule in the number one position, you should read it as: this operator pays for the top position, and here are its published terms. Not as: an independent assessor has concluded this is the best deal available to British players.
The practical consequence for you is that the board should be treated as a shop window, not a verdict. The scores and offer lines displayed there come from operator-published terms, and the arithmetic behind them is the same arithmetic our guides use, but the ordering above and below any given capsule is commercial. Read the terms of whichever offer interests you, cost the wagering yourself using our calculator, and treat the position as advertising weight, which is exactly what it is.
What payment does not change
Money buys position on the board. It does not buy the content around it, and it is worth being precise about what that covers. Operators cannot alter the editorial scores attached to their capsules. Those scores are calculated by the editorial team from the operator’s own published terms: the wagering multiplier applied to bonus funds, the withdrawal cap, the minimum deposit, the payout window by rail and the licence class. An operator that dislikes its score has one remedy, which is to publish better terms, and the score follows the terms on the next revision.
Payment does not change the arithmetic in the guides either. Wagering is costed at the multipliers stated in each article, with the assumptions written out, because a matched bonus at forty times turnover behaves the same whether the operator pays us or not. Payment does not change the licence labelling. Every card on the board carries the same licence label convention as the guides, and an offshore operator paying for placement is labelled as an offshore operator, with the protections that are missing stated in the relevant pages. Payment does not change the responsible gambling material, which no operator has any influence over.
Finally, payment does not buy silence about the trade-offs. The reason this site exists is that the offers worth comparing in this market sit mostly outside the UK licence regime, and that comes with missing complaint routes and no GAMSTOP coverage. No commercial agreement changes that framing, because it is a matter of regulator record rather than opinion.
Checks offers pass before placement
Not every operator that approaches us gets a placement, and the commercial relationship begins only after a set of checks is cleared. First, licensing: we verify the licence the operator claims through the regulator’s own public register where the claim is a UK licence, or through the offshore regulator’s records where it is not, and the label we print follows what the register shows. Second, terms review: the welcome offer, wagering requirements, caps and payment rails are read from the operator’s published terms, and anything we cannot confirm from the operator’s own pages does not appear in our copy.
Third, brand checks: the operator must be identifiable, with a working website, published terms that load, and a customer support route that responds. An operator whose terms change without notice, whose complaints go unanswered, or whose published offer does not match what the cashier actually applies, is removed from the board at the next revision. Fourth, the operator must confirm it will not market the placement as an endorsement in its own channels, because the capsule is a paid position and should never be quoted back as independent praise.
These checks are repeated when offers are revised, which is typically when terms change, but readers should always treat the operator’s own terms page as the governing document at the moment of signup. If you find a mismatch between what a capsule says and what the cashier applies, tell us through the contact page and we will correct it or remove the placement.